Move over KitchenAid because Cuisinart is entering the stand mixer marketplace

As an almost vegetarian, you have to know I rely on my appliances. The Cuisinart food processor to prep vegetables for soup and stock and the such. And the KitchenAid stand mixer for dough for homemade breads and so on.

So this bit of news is of interest to me. You see, Cuisinart, famous for their food processors, is muscling into KitchenAid territory with their own stand mixer.

And who can blame them? After all, they rule the food processor world. So it's just a hop, skip, and a jump to the stand mixer world, too. Right? Right?

Well, let's see.

Cuisinart entering the stand mixer market
The new Cuisinart stand mixers are available in two sizes — 7 (model no. SM-70, $449) and 5.5 quarts (model no. SM-55, $349) — in white, brushed chrome, and black. As the largest stand mixers on the market, if you’re baking for an entire Brownie troop and you want to make eight dozen cookies (literally!), you’re in luck.

Features for families
The mixers are quite powerful, and both have a tilt-back head that is incredibly handy, but for anyone juggling two kids, one dog, a courier, and a ringing telephone, the best new features are the countdown timer that automatically turns off the mixer after the selected time has elapsed, a pause function, and an audible tone that signals shutoff.

Tools and more!
The mixers come with three tools — a whisk (for whipping egg whites, for example), a mixing paddle (for stirring and mixing), and a dough hook (pizza anyone?). And you can buy all sorts of attachments, ranging from a blender to a food processor to a citrus juicer (all of which tend to be in the $50 range).

So is it selling?
Curiously, I didn't get the press release about the mixer until a week or two ago. But the mixers have been in stores since April. Usually, releases go out before the item hits the stores, as an announcement that an item is coming. So why are they sending out releases months later? Could sales be slow and need an extra boost? Hmmm.

Is it curtains for KitchenAid?
So what do you think? Do you use appliances? Will you try the new stand mixer? Or, if you already have a KitchenAid stand mixer, will you ditch it to try the new Cuisinart stand mixer one? Or not?