Is your "organic" brand really organic?

Dr. Bronner Magic Soaps files a lawsuit against major brands claiming they make misleading organic claims
Ever use Jason Pure, Natural & Organic liquid soaps, body washes and shampoos? Well, according to Dr. Bronner's, the major cleansing ingredient is Sodium Myreth Sulfate, a caricinogenic.

What about Avalon Organics soaps, bodywashes and shampoos? Or Kiss My Face Obsessively Organic cleansers? Dr. Bronner says: Petrochemicals.

But the list doesn't stop there.

Even the certifiers are named
Also named in the lawsuit are mainstream companies ranging from Estee Lauder to Stella McCartney's CARE, as well as certifiers such as the new Organic and Sustainable Industry Standard ("OASIS") which was developed by select industry members (including Estee Lauder) and which allows for "Organic" on the label even on products which contain ingredients such as
"... Sodium Lauryl Sulfate made from conventional agricultural material grown with synthetic fertilizers, herbicides and pesticides, and preserved with synthetic petrochemical preservatives such as Ethylhexylglycerin and Phenoxyethanol."

Want to know more?

Well, you can.
  • You can read about the Dr. Bronner lawsuit here.
  • You can stay up-to-date on this here.
  • You can learn more about product ingredients here.

What do you think of all this?

The more I read, the more I learn, the more horrified I am. Is the lust for the almighty dollar driving everyone? Or are there good companies out there, trying to make an honest (honest) buck? What do you think?